Every Veteran Is A Story

GuideStar Charity Check


EIN: 39-1737786


The Wisconsin Veterans Museum Foundation provides private fundraising support for the Wisconsin Veterans Museum, ensuring that the Museum continues its record of excellence as the preeminent interpreter of the Wisconsin veteran experience.

Ruling year info


Executive Director

Jen Carlson

Main address

30 W Mifflin St Ste 200

Madison, WI 53703 USA

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Subject area info

Arts and culture


Population served info

Age groups

Family relationships

Ethnic and racial groups

Work status and occupations

NTEE code info

Single Organization Support (A11)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms



What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Exhibit Construction & Maintenance

Funds generated by the Foundation are used to buy supplies, hire professionals, and assist in other costs associated with the concept, design, construction, and upkeep of permanent and rotating exhibits.

Population(s) Served

The Wisconsin Veterans Museum Foundation provides funding to the Museum to extend the reach of these conversations beyond the walls of the museum and provide opportunities to create quality traveling exhibits/programming the State cannot typically provide. In addition to providing funding for exhibits, the Foundation raises money for traveling exhibits, public programs, acquisitions and special archive and research projects.

Public Programs & Outreach
Public programs include popular and targeted presentations for a wide spectrum of audiences. Currently, the Foundation provides support for all the museum's virtual and in-person programming, which include:
• Talking Spirits Forest Hill Cemetery Tour
• Mess Night at the Museum
• Virtual programs
• Traveling exhibits include a variety of themes and feature photographs and artwork from the museum collection, which travel across the state.
• Research projects and grants

Population(s) Served

The Wisconsin Veterans Museum Research Services preserves the materials that tell the stories of the Wisconsinites who valiantly served our nation in its times of need. The Wisconsin Veterans Museum Foundation has provided funds for acquisitions, digitization and preservation.

The Wisconsin Veterans Museum Oral History Program contains the personal stories and military experiences of Wisconsin-connected veterans of World War I to the present day. There are currently over 2,800 interviews in the collection. These interviews complement and extend the archival, library, and artifact collections of the museum. The Foundation provides needed funds to assist in transcribing these oral histories to make them available online for the public to access.

The Artifact Collection has over 26,000 objects. With the Wisconsin Veterans Museum Foundation’s financial support, an ambitious conservation effort began to preserve these items for future generations.

Population(s) Served

Where we work

Affiliations & memberships

Smithsonian Affiliate 2013

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Wisconsin Veterans Museum Foundation (WVMF) was established in 1992, as a 501(c)3 not-for-profit corporation, to raise money in support of the exhibits and educational programs of the Wisconsin Veterans Museum. The Wisconsin Veterans Museum has established goals that further its mission to commemorate, acknowledge and affirm the role of Wisconsin's veterans in the nation's history.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 6.65 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 10.9 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 1% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of WISCONSIN VETERANS MUSEUM FOUNDATION INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2014 2015 2016 2017 2022
Unrestricted surplus (deficit) before depreciation -$23,284 -$29,048 -$34,881 $28,127 $35,285
As % of expenses -18.1% -13.2% -21.1% 15.8% 22.5%
Unrestricted surplus (deficit) after depreciation -$23,284 -$29,048 -$34,881 $28,127 $35,285
As % of expenses -18.1% -13.2% -21.1% 15.8% 22.5%
Revenue composition info
Total revenue (unrestricted & restricted) $161,904 $210,103 $141,451 $192,529 $195,490
Total revenue, % change over prior year 56.3% 29.8% -32.7% 36.1% 0.0%
Program services revenue 0.0% 0.1% 0.8% 0.0% 5.4%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.1% 0.3% 0.0% 0.2% 0.1%
Government grants 0.0% 0.0% 0.0% 0.0% 0.9%
All other grants and contributions 99.9% 99.6% 99.2% 99.8% 91.4%
Other revenue 0.0% 0.0% 0.0% 0.0% 2.3%
Expense composition info
Total expenses before depreciation $128,704 $220,752 $165,109 $177,555 $157,129
Total expenses, % change over prior year 12.9% 71.5% -25.2% 7.5% 0.0%
Personnel 0.0% 0.0% 9.9% 2.7% 52.0%
Professional fees 52.6% 71.6% 36.4% 48.2% 6.8%
Occupancy 0.0% 0.0% 1.9% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 47.4% 28.4% 51.7% 49.1% 41.2%
Full cost components (estimated) info 2014 2015 2016 2017 2022
Total expenses (after depreciation) $128,704 $220,752 $165,109 $177,555 $157,129
One month of savings $10,725 $18,396 $13,759 $14,796 $13,094
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $139,429 $239,148 $178,868 $192,351 $170,223

Capital structure indicators

Liquidity info 2014 2015 2016 2017 2022
Months of cash 24.9 13.6 16.1 17.0 12.7
Months of cash and investments 24.9 13.6 16.1 17.0 12.7
Months of estimated liquid unrestricted net assets 16.7 8.1 8.4 9.7 4.3
Balance sheet composition info 2014 2015 2016 2017 2022
Cash $266,689 $250,511 $222,052 $251,564 $166,403
Investments $0 $0 $0 $0 $0
Receivables $0 $42,923 $23,685 $21,606 $12,661
Gross land, buildings, equipment (LBE) $0 $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 4.5% 17.1% 10.9% 14.5% 24.2%
Unrestricted net assets $178,937 $149,889 $115,008 $143,135 $55,713
Temporarily restricted net assets $75,745 $94,144 $105,367 $92,214 N/A
Permanently restricted net assets $0 $0 $0 $0 N/A
Total restricted net assets $75,745 $94,144 $105,367 $92,214 $80,096
Total net assets $254,682 $244,033 $220,375 $235,349 $135,809

Key data checks

Key data checks info 2014 2015 2016 2017 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Jen Carlson

Jennifer Carlson currently serves as the Executive Director for the Wisconsin Veterans Museum Foundation, overseeing all annual fund development, donor stewardship, marketing and public relations, and raising sustainable financial resources to support the programs and exhibits of the Wisconsin Veterans Museum. Jennifer started her professional career at the Wisconsin Veterans Museum and Foundation, working for thirteen years as their Senior Marketing & Development Director. With over 20 years in the field of marketing, public relations and fundraising, Jennifer earned her Master of Science Degree in Nonprofit Management and Leadership at UW-Milwaukee, and has worked for a few other organizations in her career: Boys & Girls Club of Dane County as the Assistant Vice President of Individual Giving, The Capital Group, as the Vice President of Community Engagement, an investment firm on Madison's westside, and a former board member for a nonprofit in the highlands of Guatemala, ALDEA.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 12/22/2022
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Daniel Checki

Dave Heiliger

ABC Supply Company

Joane Mathews

Wisconsin Challenge Academy

William Hustad

Vietnam Veteran, Retired

Joseph Naylor

William S. Middleton Veterans Affairs Hospital

Timothy La Sage

WPS Health Solutions

Alejandro Arango Escalante

American Family Insurance Company

Dan Greene

Key Mortgage Services

Nathaniel Millsap

Fincantieri Marinette Marine

Daniel Checki

Business Consultant

Jeff Boudreau

Old National Bank

Paul McEvilly

Exact Sciences

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 12/14/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data


No data

Equity strategies

Last updated: 12/15/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.