PLATINUM2023

Prime Stage

Enrich lives with theatre by bringing literature to life!

aka Prime Stage Theatre   |   Pittsburgh, PA   |  http://www.primestage.com

Mission

MISSION
The mission of Prime Stage is to entertain, inspire and enrich through professional theatre by bringing literature to life.

ARTISTIC VISION
Prime Stage enriches lives through theatre and literacy with programs that deliver quantifiable results and benefits to the region.

With education being a cornerstone of our mission and vision, Prime Stage offers unique programs and outreach. Please visit our education page to learn more about them.

Notes from the nonprofit

Prime Stage is committed, through our mission, to enhance the culture and education of teens, teachers and families. With support from foundations, corporations, and individuals, along with local and national partners, Prime Stage creates opportunities that realize the dreams of our artists, educators, staff and audiences.

Ruling year info

1996

Producing Artistic Director

Dr. Wayne Brinda

Operations Director

Ms. Tina Cerny

Main address

P.O. Box 99446

Pittsburgh, PA 15233 USA

Show more contact info

EIN

25-1784757

NTEE code info

Theater (A65)

Secondary/High School (B25)

Citizenship Programs, Youth Development (O54)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Prime Stage, the region’s theatre that brings literature and history to life in ways that enrich, engage, and enhance culturally, ethnically, and economically diverse audiences, including those with special needs. Our Accessibilities help audiences see bridges instead of barriers when they leave the theatre The impact is how Prime Stage does more than produce plays. We create programs. The productions will raise audiences’ awareness of important topics as we partner with organizations. The literary and historical events will engage audiences to discover the power and value of theatre and the arts in their lives. We also secured and strengthened partnerships that enable Prime Stage and Prime Online to serve a world of audiences. The annual Global Classroom connects local students with those across the state and world to view performances by Prime Stage, read the literature and participate in discussions on how they can make positive differences in their schools and communities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Bringing Literature to Life Productions and Programs

We produce a blend of theatrical and educational programs that bring literature to life for multi-generational audiences of adults, families, teens, and teachers.

Population(s) Served
Adults
Adolescents

b) Education - Student Matinee Series for students and educators - Prime Stage presents student matinees for its productions. Each performance includes a post-show "chat-session with actors" where audience members respond to and connect to the literature they saw adapted live onstage. The Prime Stage Literacy in ACTion Program targets under-served middle and secondary schools in urban and rural districts of Southwestern PA. On-line Resource Guides for each show provide background information and materials teachers can use when creating lessons for their students on a variety of literature.

Population(s) Served
Adolescents
Adults

Prime Stage presents Professional Development workshops and Master Classes for adults.

Population(s) Served
Adults

Our Theatre Internship Program for secondary and college students enables young people to have authentic, one-on-one, work experiences with our artistic and administrative staff. Students learn the creative processes used by professional artists and how to run professional equipment at the Hazlett Theater as members of production crews on all our shows. Designed as a six week commitment, students attend rehearsals and production meetings with their mentor. They are encouraged to offer thoughts, reactions, and ideas. They also read the script and the literature. The learning becomes real work experiences where mentees become members of our production staff under the direction of a professional Stage Manager. For each production, 4 to 5 students have one-to-one mentoring opportunities in lighting, sound, costumes, props, and stage management.

Population(s) Served

Literacy in ACTion Program trains teachers in Title 1 urban and rural districts with strategies that transform reluctant and struggling adolescent readers into engaged and proficient readers.

This literacy/theatre program is the only one that tackles the challenges of adolescent literacy by providing opportunities for teachers to learn theatrical best practices and experiences.

Population(s) Served
Adolescents
Economically disadvantaged people
Teachers

To effectively serve people in our region and beyond, our mission of bringing stories to life for all multi-generational audiences of families, teens, and teachers. Our Accessibility programs include Audio Described performances, Closed Captioned performances and Sensory Inclusive performances as being the only regional theatre that is certified by KultureCity.

Population(s) Served
Adults
Adolescents
Ethnic and racial groups
At-risk youth
Economically disadvantaged people

The program connects local students and teachers with those in other districts, cities and countries as they explore literature, discover other cultures and make life-long connections.

Population(s) Served
Adolescents
Adults

The annual celebration of students who create non-musical productions in their schools

Population(s) Served
Adolescents
Adults

Where we work

Awards

Peace Partner Award 2013

Center for Victims

Champion of Learning in the Arts 2017

Consortium for Public Education

The Perks of being a Wallflower received the honor - Best Production in 2017 2017

CityPaper

2022 Prime Stage and our Audio Describer received the Audio Description National Achievement Award 2022

American Council of the Blind

Affiliations & memberships

Actor's Equity Association 2011

Greater Pittsburgh Arts Council 2011

Kulture City 2020

Theatre Communications Group 2020

Americans for the Arts 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students showing improvement in test scores

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Teachers

Related Program

"Literacy in ACTion" theatre/literacy residency program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These are based on students in the Literacy in ACTion Program Due to Covid the numbers decreased because of not being able to go into schools during 2020 and 2021 In 2022, we revised the program

Number of multi-year grants received

This metric is no longer tracked.
Totals By Year
Related Program

All Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Teachers

Related Program

Bringing Literature to Life - Education/Student matinees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These are people attending our student matinees, using our Resource Guide and information on our Education website pages Due to Covid the numbers decreased but began to increase in 2023

Number of new grants received

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Families, Children and youth, Teachers

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Median grant amount

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Numbered of staff who are satisfied to be an employee of the institution

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We have 5 paid-part time staff. 6

Number of students demonstrating responsible behaviors and work habits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults

Related Program

Theatre Mentor/Internship Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

These are students in our mentor/internship program

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults, Families, Teachers, Children

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Average price of field trip tickets

This metric is no longer tracked.
Totals By Year
Related Program

All Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups, Economically disadvantaged people

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of paid participants on field trips

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life - Education/Student matinees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Pandemic eliminated field trips

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

After streaming the productions, audiences are beginning their return to live theater

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

As defined in our Strategic Plan:
Growth and Sustainability: Continue to reevaluate, adjust and adapt

Fundraising and Development: Diversify and increase our funding stream

Artistic Development: Help audiences discover what literature means to them as we bring literature to life

Educational Outreach: Continue to support applicable state and national educational standards.

As defined in our Strategic Plan and from conducting a SWOT Analysis:
Develop and implement an effective and successful Corporate Sponsorship Program.
A team from our Board of Directors and staff designed a Corporate Sponsorship package with assistance from consultants. Strategies are in place to diversify funding sources and provide benefits to sponsors.

Design and implement Audience Development Programs to continually increase attendance.
We secured an excellent Social Media director who is working with the Marketing Director and the board to increase our visibility and how Social Media is used to generate interest for artistic programs.

Ensure and build diversity in our programming and staff with plays and artists that are culturally and ethnically diverse.

Secure personnel to lead the company for the next 20 years.
Secure a Managing Director to lead the company for the next decade and beyond.

Increase regional awareness of our brand and programming.
Our Marketing Director /Accessibility Leaders lead the board and staff on strategies to raise awareness of Prime Stage, secure partnerships and ensure Prime Stage reaches all audiences.

Sustain and grow the quality of our productions and programs.
Our administrative and artistic staff know and respect our mission. We bring in new directors and designers with great visions to lead the productions guided by Producing Artistic Director.

As defined in our Strategic Plan and from conducting a SWOT Analysis:
Develop and implement an effective and successful Corporate Sponsorship Program.
We have the board and staff, along with consultants, to achieve this goal.
Implement an effective Marketing and Audience Development Program to increase attendance.
We also conduct audience surveys to acquire data on our audience.
Secure personnel to lead the company for the next 20 years.
Increase regional awareness of our brand and programming.
Sustain and grow the quality of our productions and programs.
Implement an effective Accessibility Plan.
Network with theatres to locate effective scripts that promote diversity.
Build diversity in our board and recruit members from local corporations.

• Pivot our programming to produce in the new virtual world with Prime Online and Social Media channels
• Sustain the artist integrity of the productions and programs in an everchanging online and in person climate
• Further develop our accessibility programs which includes sensory inclusive, audio description, hearing and
sight impaired performances and outreach.
• Hire staff that fulfills the need for longevity and success of the company: such as Operations Director and
Accessibility Coordinator
• Recruit board members to help Prime Stage with development and strengthen how we serve audiences
• Develop programs to engage various ages and socioeconomic factors
• Explore outside resources and consultants to enhance our performances
• Develop technical strategies to strengthen Prime Stage’s brand
• Increase income from all sources
• Secure revenue from foundations and corporations.
• Secure operating support through grants, foundations, and corporations.
• Implement small fundraising campaigns with individual shows.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

Prime Stage
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Operations

The people, governance practices, and partners that make the organization tick.

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  • Compare nonprofit financials to similar organizations

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Prime Stage

Board of directors
as of 07/16/2023
SOURCE: Self-reported by organization
Board co-chair

Mrs. Martha Trombold

Tepco

Term: 2011 -


Board co-chair

Ms. Mary Lou Ellena

Wayne Brinda

Assistant Professor of Secondary Education at the University of Pittsburgh Bradford, Museum Teacher Fellow of United States Holocaust Memorial Museum.

Connie Brinda

Billing Manager, Reed Smith, LLC.

Deb Wirth

Office Manager of Jezebels, Inc., Administrative Assistant Athletic Director at Our Lady of the Sacred Heart School.

Mary-Lou Elena Wygonik

Retired teacher at Hampton High School, Adjunct faculty at LaRoche College and CCAC, Board member of Western Pennsylvania Council of English, Board member of American Cancer Society.

Shane Valenzi

An attorney specializing in civil litigation and intellectual property law. Shane is a frequent author and lecturer on copyright law issues throughout the United States and is an avid stage director.

Sueanne Zoratto

Pittsburgh Civic Light Opera Ambassador, Accounting Manager of IT Corporation, Production Assistant/Account Manager for Ross Productions.

Cara Nagel

Senior Event Coordinator at Senator John Heinz History Center, Graduate of Radford University

Mary Gibson

Director of Risk Management at Legends Hospitality a Global Sports Entertainment firm

Richard Garland

Assistant Professor at the University of Pittsburgh in Behavioral and Community Health Sciences. Director of the BCHS Center for Health Equity’s Violence Prevention Project .

Enrique Bazan

Project Director for Paul C. Rizzo Associates, Inc. Works with in-country managers and their VP of South America in Argentina, Chile and Peru.

Suzanne Gilliland

Case manager at the Senator John Heinz History Center.

Lawrence McCullough

Journalist and author of fiction, non-fiction and plays performed in the U.S., Canada, Europe, Australia, Africa, and Polynesia.

John Dolphin

Retired English and Drama teacher at Pine-Richland High School, member of the Prime Stage Teacher Advisory Council and Global Classroom Program. 2019 All Star Teacher with the Pittsburgh Pirates.

Amber Vale

Attorney with UPMC. Assistant District Attorney at the Allegheny County office of the District Attorney, graduated from Duquesne School of Law School with a major in English Literature and Communication Students.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/13/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 11/27/2019

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.