O'Keefe Music Foundation

With a limited budget, the O'Keefe Music Foundation has created a one-of-a-kind program that has given over 1000 students the chance to follow their dreams. 400,000 subscribers on YouTube, 78 million views and countless articles on news outlets from around the world are proof that OMF is making an impact.

Yet we can accomplish far more. OMF's vision is to provide our program at a full time, dedicated facility where students, regardless of their economic circumstances, receive free music education in a camp setting. No phones. No internet. No distractions or fear of missing out. A place where students are inspired by music, by nature and by each other.

EXPAND OUR PROGRAM FOR A DIVERSE STUDENT BODY
-Continue to build relationships with schools in low income neighborhoods
-Recruit staff members and volunteers that represent our diverse student body
-Provide financial assistance to students for travel expenses or provide transportation
-Include a wide range of musical genres from Hip Hop to Heavy Metal to Jazz and Classical

GROWTH & SUSTAINABILITY
-Continue to grow earned revenue via YouTube monetization and merchandise sales
-Maintain a balanced budget with sustained positive cash flow
-OMF's volunteers have moved mountains to make this program a reality. For growth and sustainability OMF would need to hire at least 2 full time employees.
-Build a dedicated facility so the OMF program benefits as many students as possible

AWARENESS
-Create a marketing plan
-Invest in the website's SEO as well as advertising
-Seek out opportunities for OMF to network with leaders in arts, education and philanthropy

The O'Keefe Music Foundation is very fortunate to have a large social media presence: 78,546 Facebook followers, nearly 300,000 YouTube subscribers, a newsletter with over 10,000 readers, over 25,000 monthly listeners on the OMF Spotify channel and then 300 OMF musical performances on YouTube that get over 500,000 views per month. The O'Keefe Music Foundation was also invited to be a speaker at Google Talks in Detroit.

More importantly, there is the "OMF family" of students, parents and alumni who believe in our mission and contribute at every level.

OMF is well positioned to achieve our goals and make this dream a reality.

This plan was adopted in mid 2020. Since then OMF has made a remarkable amount of progress:

-OMF has expanded it's earned revenue sources by setting up an iTunes and Spotify account, created more OMF merchandise such as posters and records and improved the SEO of the O'Keefe Music Foundation videos so that ad revenue can be improved.
-OMF has reached out to other nonprofits in predominantly African-American and low income neighborhoods to increase awareness of our program and encourage applications
-OMF created a COVID response plan that allowed us to continue our program; students and faculty used chemical suits, nitrile gloves, masks, a portable recording studio for outdoor recording sessions, two fans that move 7500 CFM of air, a portalet sanitized every 30 minutes and then all equipment and hands were sanitized on a regular basis.
-OMF, despite the difficulties facing nonprofits these days, still managed to have 21 projects which were completely FREE for nearly 100 students.