The Goodness Web Foundation

Great Leaders. Big Hearts. Bold Bets.

aka The Goodness Web | Wayland, MA | https://www.thegoodnessweb.org/

GuideStar Charity Check

EIN: 84-3607923

Contributions tax deductible
as of November 2025

IRS BMF 509(a)(1)
as of November 14, 2025

View summary

Charity Check report

Mission

Our Mission: Do good…BETTER. The Goodness Web is creating a new alternative to traditional philanthropy aimed at radically changing the trajectory, timeline, and impact in the mental health arena.

Ruling year info

2020

Chief Executive Officer

Celine Coggins

Main address

41 Shaw Dr

Wayland, MA 01778-3213 USA

Show more contact info

EIN

84-3607923

Subject area info

Philanthropy

Mental health care

Population served info

People with diseases and illnesses

Family relationships

Work status and occupations

NTEE code info

Alliance/Advocacy Organizations (T01)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990

Communication

Programs and results

Reports and documents

What we aim to solve

SOURCE: Self-reported by organization

The Goodness Web (TGW) connects a diverse community of result-oriented donors and partners who pool their resources and expertise to accelerate the growth of promising mental health initiatives that improve the lives of youth and those who care for them. We believe the many families who have been affected by this issue can come together to help solve it. Growing need among young people is not yet being matched by adequate philanthropic dollars that can spur innovation and scale proven practices.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Build high-leverage partnerships that multiply the impact of our donors' dollars

Due to the power of our broad donor base, we have been invited to partner with large national foundations that fund in the youth mental health space. We recognize that the youth mental health space is rapidly expanding to address a growing set of needs. Since all fields develop unevenly, gaps in the ecosystem emerge. Through partnerships, we are able to support emerging nonprofit organizations that fill gaps in the ecosystem.

Accelerate the scale of the most promising mental health initiatives

1) Support our first 6 grantee partners by continuing to deliver on the multiyear funding commitments we made to them. Current grants range in size from $200K-$2M+, and include The Jed Foundation, Inseparable, The Path Forward, Meadows Mental Health Policy Institute and Think:Kids. 2) Complete diligence on a next round of prospective grantees and award 2-3 new grants annually to organizations with an exceptional leadership team and an exceptional track record. 3) Continue to refine our systems for pipeline development, grantmaking, and grantee support.

Expand the number of active donors/amount of philanthropic capital dedicated to youth mental health

1) Raise $20 million in new capital -- $12 million over the next two years -- to support systems change in youth mental health. 2) Welcome 70+ new Accelerator Families -- those giving at the $10,000+ per year X 5 years level -- over the next two years. 3) Host 9-12 gatherings over the next two years for existing and new families to share learnings, build community, and raise funds to invest in successful nonprofits.

Where we work

United States

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Award new grants annually to organizations with an exceptional leadership team and an exceptional track record

Totals By Year

Population(s) Served

Direction of Success

Context Notes

$20 million goal, and goal to raise $12 million over the next two years

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

What is the organization aiming to accomplish?

Our goal is radical progress, building the donor community and grantee ecosystem that can meet this moment of urgent need. By pooling donations, we provide large-scale, multiyear investments to nonprofit organizations piloting or building systems-change interventions to drive transformation and maximize the impact on youth. After conducting a thorough diligence process, TGW makes grants to organizations in alignment with our grantmaking strategy, and which have synergy with our other investments.

What are the organization's key strategies for making this happen?

1) Meaningfully expand the number of active donors and the amount of philanthropic capital dedicated to transforming youth mental health.

2) Accelerate the scale of the most promising mental health initiatives to improve the lives of young people and their caregivers across the nation.

3) Build high-leverage partnerships that multiply the impact of our donors' dollars.

What are the organization's capabilities for doing this?

Our world-class curation methods, informed by consultant-driven market analyses, allow us to provide broad access to philanthropic opportunities and uncover the most leveraged places to invest within the complex mental health landscape. Our small, yet experienced, management team of trusted leaders is driven to make a difference for this generation and generations to come. With decades of collective strategy experience, we bring flexible, results-oriented thinking and analytics to meaningfully measure impact.

What have they accomplished so far and what's next?

Since Q3 2021, The Goodness Web has raised over $11 million, and will issue $6.1 million in grants to our four initial grantee partners.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

We shared information about our current feedback practices.

How is your organization using feedback from the people you serve?

To identify bright spots and enhance positive service experiences, To identify and remedy poor client service experiences, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people’s needs and how we can help them achieve their goals,
Which of the following feedback practices does your organization routinely carry out?

We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,
What challenges does the organization face when collecting feedback?

We don’t have the right technology to collect and aggregate feedback efficiently,

Financials

Financial data

SOURCE: IRS Form 990

Digitizing IRS form 990 data

The Goodness Web Foundation

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: Download Data

Revenue
Contributions	$115,477
Program Services	$0
Investments	$0
Special Events	$0
Sales	$0
Other	$0
Total Revenue	$115,477

Expenses
Grants	$0
Salaries & Employee Benefits	$38,900
Professional Fees	$167,719
Occupancy	$0
Printing, Publications, Postage, etc.	$0
Other Expenses	$14,264
Total Expenses	$220,883
Net Gain/Loss	($105,406)

Revenue
Contributions	$278,255
Government Grants	$0
Program Services	$0
Investments	$0
Special Events	$0
Sales	$0
Other	$0
Total Revenue	$278,255

Expenses
Program Services	$189,956
Administration	$89,305
Fundraising	$17,312
Total Expenses	$296,573
Net Gain/Loss	($18,318)

Functional expenses
Accounting Fees	$975
Advertising & Promotion	$0
Information Technology Expenses	$0
Insurance Expenses	$0
Interest Expenses	$0
Investment Management Fees	$0
Legal Fees	$64,452
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$5,142,924
Government Grants	$0
Program Services	$0
Investments	$2
Special Events	$0
Sales	$0
Other	$0
Total Revenue	$5,142,926

Expenses
Program Services	$309,484
Administration	$68,786
Fundraising	$10,027
Total Expenses	$388,297
Net Gain/Loss	$4,754,629

Functional expenses
Accounting Fees	$18,638
Advertising & Promotion	$0
Information Technology Expenses	$167
Insurance Expenses	$0
Interest Expenses	$0
Investment Management Fees	$0
Legal Fees	$6,881
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$5,742,289
Government Grants	$0
Program Services	$0
Investments	$10,543
Special Events	$0
Sales	$0
Other	$0
Total Revenue	$5,752,832

Expenses
Program Services	$2,419,641
Administration	$119,696
Fundraising	$13,473
Total Expenses	$2,552,810
Net Gain/Loss	$3,200,022

Functional expenses
Accounting Fees	$46,448
Advertising & Promotion	$0
Information Technology Expenses	$1,091
Insurance Expenses	$0
Interest Expenses	$0
Investment Management Fees	$0
Legal Fees	$14,778
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$1,686,851
Government Grants	$0
Program Services	$0
Investments	$55,272
Special Events	$0
Sales	$0
Other	$0
Total Revenue	$1,742,123

Expenses
Program Services	$5,655,892
Administration	$348,475
Fundraising	$96,887
Total Expenses	$6,101,254
Net Gain/Loss	($4,359,131)

Functional expenses
Accounting Fees	$45,722
Advertising & Promotion	$0
Information Technology Expenses	$3,301
Insurance Expenses	$0
Interest Expenses	$0
Investment Management Fees	$0
Legal Fees	$6,549
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

The Goodness Web Foundation

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: Download Data

Assets	Jan 01, 2019	Dec 31, 2019	Change
Contributions	$115,477
Cash & Equivalents	$0	$38,622	$38,622
Fixed Assets (LBE - Depreciation)	$0	$0	$0
Other	$0	$0	$0
Total Assets	$0	$38,622	$38,622

Liabilities	Jan 01, 2019	Dec 31, 2019	Change
Total Liabilities	$0	$144,028	$144,028

Fund balance	Jan 01, 2019	Dec 31, 2019	Change
Net Assets	$0	($105,406)	($105,406)

Assets	Jan 01, 2020	Dec 31, 2020	Change
Contributions	$278,255
Cash & Equivalents	$38,622	$304	($38,318)
Accounts Receivable	$0	$0	$0
Pledges & Grants Receivable	$0	$20,000	$20,000
Receivable, Other	$0	$0	$0
Inventories for Sale or Use	$0	$0	$0
Investment, Securities	$0	$0	$0
Investment, Other	$0	$0	$0
Fixed Assets (LBE - Depreciation)	$0	$0	$0
Other	$0	$0	$0
Total Assets	$38,622	$20,304	($18,318)

Liabilities	Jan 01, 2020	Dec 31, 2020	Change
Accounts Payable	$144,028	$0	($144,028)
Grants Payable	$0	$0	$0
Deferred Revenue	$0	$0	$0
Loans and Notes	$0	$0	$0
Tax-Exempt Bond Liabilities	$0	$0	$0
Other	$0	$0	$0
Total Liabilities	$144,028	$0	($144,028)

Fund balance	Jan 01, 2020	Dec 31, 2020	Change
Temporarily Restricted Net Assets	N/A	N/A	N/A
Permanently Restricted Net Assets	N/A	N/A	N/A
Total Restricted Net Assets	$0	$0	$0
Unrestricted Net Assets	($105,406)	$20,304	$125,710
Net Assets	($105,406)	$20,304	$125,710

Assets	Jan 01, 2021	Dec 31, 2021	Change
Contributions	$5,142,924
Cash & Equivalents	$304	$1,147,802	$1,147,498
Accounts Receivable	$0	$0	$0
Pledges & Grants Receivable	$20,000	$3,625,706	$3,605,706
Receivable, Other	$0	$0	$0
Inventories for Sale or Use	$0	$0	$0
Investment, Securities	$0	$0	$0
Investment, Other	$0	$0	$0
Fixed Assets (LBE - Depreciation)	$0	$0	$0
Other	$0	$1,556	$1,556
Total Assets	$20,304	$4,775,064	$4,754,760

Liabilities	Jan 01, 2021	Dec 31, 2021	Change
Accounts Payable	$0	$0	$0
Grants Payable	$0	$0	$0
Deferred Revenue	$0	$0	$0
Loans and Notes	$0	$0	$0
Tax-Exempt Bond Liabilities	$0	$0	$0
Other	$0	$0	$0
Total Liabilities	$0	$0	$0

Fund balance	Jan 01, 2021	Dec 31, 2021	Change
Temporarily Restricted Net Assets	N/A	N/A	N/A
Permanently Restricted Net Assets	N/A	N/A	N/A
Total Restricted Net Assets	$0	$3,625,706	$3,625,706
Unrestricted Net Assets	$20,304	$1,149,358	$1,129,054
Net Assets	$20,304	$4,775,064	$4,754,760

Assets	Jan 01, 2022	Dec 31, 2022	Change
Contributions	$5,742,289
Cash & Equivalents	$1,147,802	$2,180,039	$1,032,237
Accounts Receivable	$0	$0	$0
Pledges & Grants Receivable	$3,625,706	$6,861,449	$3,235,743
Receivable, Other	$0	$0	$0
Inventories for Sale or Use	$0	$0	$0
Investment, Securities	$0	$0	$0
Investment, Other	$0	$0	$0
Fixed Assets (LBE - Depreciation)	$0	$3,550	$3,550
Other	$1,556	$0	($1,556)
Total Assets	$4,775,064	$9,045,038	$4,269,974

Liabilities	Jan 01, 2022	Dec 31, 2022	Change
Accounts Payable	$0	$1,069,952	$1,069,952
Grants Payable	$0	$0	$0
Deferred Revenue	$0	$0	$0
Loans and Notes	$0	$0	$0
Tax-Exempt Bond Liabilities	$0	$0	$0
Other	$0	$0	$0
Total Liabilities	$0	$1,069,952	$1,069,952

Fund balance	Jan 01, 2022	Dec 31, 2022	Change
Temporarily Restricted Net Assets	N/A	N/A	N/A
Permanently Restricted Net Assets	N/A	N/A	N/A
Total Restricted Net Assets	$3,625,706	$6,861,449	$3,235,743
Unrestricted Net Assets	$1,149,358	$1,113,637	($35,721)
Net Assets	$4,775,064	$7,975,086	$3,200,022

Assets	Jan 01, 2023	Dec 31, 2023	Change
Contributions	$1,686,851
Cash & Equivalents	$2,180,039	$2,326,347	$146,308
Accounts Receivable	$0	$0	$0
Pledges & Grants Receivable	$6,861,449	$5,693,864	($1,167,585)
Receivable, Other	$0	$0	$0
Inventories for Sale or Use	$0	$0	$0
Investment, Securities	$0	$0	$0
Investment, Other	$0	$0	$0
Fixed Assets (LBE - Depreciation)	$3,550	$1,775	($1,775)
Other	$0	$0	$0
Total Assets	$9,045,038	$8,021,986	($1,023,052)

Liabilities	Jan 01, 2023	Dec 31, 2023	Change
Accounts Payable	$1,069,952	$36,509	($1,033,443)
Grants Payable	$0	$4,200,000	$4,200,000
Deferred Revenue	$0	$0	$0
Loans and Notes	$0	$0	$0
Tax-Exempt Bond Liabilities	$0	$0	$0
Other	$0	$0	$0
Total Liabilities	$1,069,952	$4,236,509	$3,166,557

Fund balance	Jan 01, 2023	Dec 31, 2023	Change
Temporarily Restricted Net Assets	N/A	N/A	N/A
Permanently Restricted Net Assets	N/A	N/A	N/A
Total Restricted Net Assets	$6,861,449	$5,693,864	($1,167,585)
Unrestricted Net Assets	$1,113,637	($1,908,387)	($3,022,024)
Net Assets	$7,975,086	$3,785,477	($4,189,609)

The Goodness Web Foundation

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of The Goodness Web Foundation’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Fiscal year: Jan 01 - Dec 31 View full report Download data

Business model indicators

Profitability	2020	2021	2022	2023
Unrestricted surplus (deficit) before depreciation	$125,710	$1,129,054	-$33,946	-$3,020,249
As % of expenses	42.4%	290.8%	-1.3%	-49.5%
Unrestricted surplus (deficit) after depreciation	$125,710	$1,129,054	-$35,721	-$3,022,024
As % of expenses	42.4%	290.8%	-1.4%	-49.5%

Revenue composition
Total revenue (unrestricted & restricted)	$278,255	$5,142,926	$5,752,832	$1,742,123
Total revenue, % change over prior year	0.0%	1748.3%	11.9%	-69.7%
Program services revenue	0.0%	0.0%	0.0%	0.0%
Membership dues	0.0%	0.0%	0.0%	0.0%
Investment income	0.0%	0.0%	0.2%	3.3%
Government grants	0.0%	0.0%	0.0%	0.0%
All other grants and contributions	100.0%	100.0%	99.8%	96.8%
Other revenue	0.0%	0.0%	0.0%	-0.1%

Expense composition
Total expenses before depreciation	$296,573	$388,297	$2,551,035	$6,099,479
Total expenses, % change over prior year	0.0%	30.9%	557.0%	139.1%
Personnel	58.4%	70.3%	13.9%	5.1%
Professional fees	41.3%	27.3%	2.6%	3.3%
Occupancy	0.0%	0.0%	0.0%	0.0%
Interest	0.0%	0.0%	0.0%	0.0%
Pass-through	0.0%	0.0%	83.1%	87.7%
All other expenses	0.3%	2.4%	0.4%	3.9%

Full cost components (estimated)	2020	2021	2022	2023
Total expenses (after depreciation)	$296,573	$388,297	$2,552,810	$6,101,254
One month of savings	$24,714	$32,358	$212,586	$508,290
Debt principal payment	$0	$0	$0	$0
Fixed asset additions	$0	$0	$5,325	$0
Total full costs (estimated)	$321,287	$420,655	$2,770,721	$6,609,544

Capital structure indicators

Liquidity	2020	2021	2022	2023
Months of cash	0.0	35.5	10.3	4.6
Months of cash and investments	0.0	35.5	10.3	4.6
Months of estimated liquid unrestricted net assets	0.8	35.5	5.2	-3.8

Balance sheet composition	2020	2021	2022	2023
Cash	$304	$1,147,802	$2,180,039	$2,326,347
Investments	$0	$0	$0	$0
Receivables	$20,000	$3,625,706	$6,861,449	$5,693,864
Gross land, buildings, equipment (LBE)	$0	$0	$5,325	$5,325
Accumulated depreciation (as a % of LBE)	0.0%	0.0%	33.3%	66.7%
Liabilities (as a % of assets)	0.0%	0.0%	11.8%	52.8%
Unrestricted net assets	$20,304	$1,149,358	$1,113,637	-$1,908,387
Temporarily restricted net assets	N/A	N/A	N/A	N/A
Permanently restricted net assets	N/A	N/A	N/A	N/A
Total restricted net assets	$0	$3,625,706	$6,861,449	$5,693,864
Total net assets	$20,304	$4,775,064	$7,975,086	$3,785,477

Key data checks

Key data checks	2020	2021	2022	2023
Material data errors	No	No	No	No

Operations

The people, governance practices, and partners that make the organization tick.

Documents

Letter of Determination is not available for this organization

Form 1023/1024 is not available for this organization

Chief Executive Officer

Celine Coggins

LinkedIn profile

Number of employees

Source: IRS Form 990

The Goodness Web Foundation

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation

Other

Show data for fiscal year

Compensation data

Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

The Goodness Web Foundation

Board of directors
as of 3/11/2025

SOURCE: Self-reported by organization

Board of directors data

Download the most recent year of board of directors data for this organization

Chris E. Abbinante

Gary Reedy

Gina Verdi

Gwill York

Jan Swartz CO-FOUNDER/DIRECTOR

Jane Saccaro

Karl Rathjen DIRECTOR

Mark Verdi PRES./CO-FOUNDER/DIRECTOR

Rob Swartz

Steve Loose

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? yes
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? yes
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity

White/Caucasian/European

Gender identity

Female

Disability status

Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Contractors

Fiscal year ending

There are no fundraisers recorded for this organization.

The Goodness Web Foundation

Great Leaders. Big Hearts. Bold Bets.

Mission

Is this your nonprofit?

Programs and results

Reports and documents

What we aim to solve

Our programs

Build high-leverage partnerships that multiply the impact of our donors' dollars

Accelerate the scale of the most promising mental health initiatives

Expand the number of active donors/amount of philanthropic capital dedicated to youth mental health

Where we work

Our results

Evaluation documents

Award new grants annually to organizations with an exceptional leadership team and an exceptional track record

Totals By Year

Population(s) Served

Related Program

Type of Metric

Direction of Success

Context Notes

Host gatherings or existing and new families to share learnings, build community, and raise funds to invest in successful nonprofits

Totals By Year

Population(s) Served

Related Program

Type of Metric

Direction of Success

Context Notes

Increase number of new TGW Accelerator Families

Totals By Year

Population(s) Served

Related Program

Type of Metric

Direction of Success

Context Notes

Raise new capital to support systems change in youth mental health

Totals By Year

Population(s) Served

Related Program

Type of Metric

Direction of Success

Context Notes

Our Sustainable Development Goals

Goals & Strategy

Charting impact

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

What have they accomplished so far and what's next?

How we listen

Financials

Financial documents

Revenue vs. expenses: breakdown

Liquidity in 2023 info

0.55

Months of cash in 2023 info

4.6

Fringe rate in 2023 info

7%

Funding sources info

Assets & liabilities info

Financial data

Digitizing IRS form 990 data

The Goodness Web Foundation

The Goodness Web Foundation

The Goodness Web Foundation

Business model indicators

Capital structure indicators

Key data checks

Operations

Documents

Chief Executive Officer

Celine Coggins

Number of employees

The Goodness Web Foundation

Compensation data

The Goodness Web Foundation

Board of directors data

Board leadership practices

Board orientation and education

Liquidity in 2023

Months of cash in 2023

Fringe rate in 2023

Funding sources

Assets & liabilities