Together, moving hunger off the table.

aka A Simple Gesture   |   Greensboro, NC   |
GuideStar Charity Check


EIN: 47-2995932


A Simple Gesture- Greensboro engages the community to end hunger in Greensboro and Guilford County, NC. We do that by providing a door-to-door food collection program that helps provide a steady supply of food to local food banks and pantries. Three Simple Steps: 1. Throughout the month or every other month (depending on how often you want to donate), buy our most needed food items. 2. Store it in your reusable green bag. 3. On a designated Saturday pick up date, a volunteer will pick up your filled bag, leave an empty bag in its place and take the filled bag directly to our food pantry partners. It's that simple: You buy extra non-perishable food items; we do the rest.

Ruling year info


President & COO

Leslie Loyd

Main address

3503 Redington Dr.

Greensboro, NC 27410 USA

Show more contact info



Subject area info

Food aid

Food banks

Population served info

Children and youth


NTEE code info

Food Banks, Food Pantries (K31)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Guilford County is one of the hungriest metropolitan areas in the United States. 50,000 students in Guilford County schools are food insecure. A Simple Gesture believes that this community can take care of its own. ASG supports local food efforts by providing free perishable, nonperishable, and prepared food free of charge.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Green Bag Food Donor

Our Green Bag Food Donor program engages our community to care for each other, by ensuring no one goes hungry. Donors fill a reusable green grocery bag with nonperishable food every 30 or 60 days. On a scheduled pick up day, volunteer drivers collect the food and deliver it directly to local food banks and pantries on the same day. Our food pantry partners distribute the food to local schools and to families in our community who need it the most.

Population(s) Served
Children and youth

Food recovery is the collection of wholesome edible food that would have otherwise gone to waste from restaurants, grocers, and other foodservice providers. This perishable food is redistributed to vetted local hunger agencies, all while keeping it out of landfills.

Population(s) Served
Children and youth

Our SHARE program is a food recovery program offered in our schools in Guilford County. ASG finished placing refrigerators in all 126 schools in the district in the summer of 2023. Students who have extra unopened, prepackaged and individually wrapped food including produce, milk and juice place these items in the designated SHARE refrigerator. These items are made available to any student within the school at any time during the day.

Population(s) Served
Children and youth

Where we work


Greensboro Nonprofit of the Year 2017

The Volunteer Center

External assessments

Evaluated via the Impact Genome Project (2019)

Affiliations & memberships

Feeding American 2015

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of meals served or provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success


Total pounds of food rescued

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goal is to make it as easy as possible for anyone in the community to give food to our local neighbors. We ask individuals to fill a bag of food and leave it on their porch once every month or every other month. We ask food industry businesses such as restaurants, caterers, event spaces, and wholesalers to donate their surplus food which we pick up and immediately take to local nonprofits. We ask students to put their uneaten food into a SHARE refrigerator so their peers can get a snack or meal any time they need one. As each of us does our part, we are ending hunger for our entire community.

All that we do is aimed at ending hunger. We also have a major focus on reducing methane gas that is released into the environment from food waste. We follow the Food Waste hierarchy to reduce food waste at every level. Throughout the year we speak at dozens of venues and host forums to educate the public on how they can continue to be part of the solution. We also have been integral in creating North Carolina's Food Waste Standard Operating Procedures.

A Simple Gesture strives to make every step of our process easy, convenient and effective. Donors simply put extra food items in a reusable bag each week and put the bag on their porch for pick up. In addition, food industry businesses let us know when they have a surplus of perishable food. Volunteer drivers pick up the food and drop it off at a designated local food bank and pantry partners. These small gestures, which are not a burden on any one person, is having a massive impact on a new flow of food.

We've collected over 3 million meals in just 8 years from more than 4,500 donors and dozens of businesses. We are thrilled to be the only school district in the nation that has SHARE refrigerators in every school, a total of 126 in our district. Students can learn early how to be a part of the solution to end hunger.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback


Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990


Average of 38.97 over 7 years

Months of cash in 2021 info

SOURCE: IRS Form 990


Average of 3.7 over 7 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 6% over 7 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of A SIMPLE GESTURE GREENSBORO INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2017 2018 2019 2020 2021
Unrestricted surplus (deficit) before depreciation -$21,976 -$48,696 $13,353 $252,197 $31,708
As % of expenses -4.7% -9.0% 2.4% 38.1% 3.5%
Unrestricted surplus (deficit) after depreciation -$22,382 -$49,102 $12,947 $252,197 $31,708
As % of expenses -4.7% -9.1% 2.3% 38.1% 3.5%
Revenue composition info
Total revenue (unrestricted & restricted) $449,299 $491,972 $578,928 $946,953 $949,141
Total revenue, % change over prior year -4.1% 9.5% 17.7% 63.6% 0.2%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 100.0% 100.0% 100.0% 100.0% 100.0%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $471,275 $540,668 $565,575 $661,140 $917,433
Total expenses, % change over prior year 43.1% 14.7% 4.6% 16.9% 38.8%
Personnel 12.5% 15.8% 11.3% 10.7% 21.4%
Professional fees 1.1% 3.2% 1.8% 1.2% 2.0%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 82.3% 76.2% 69.1% 69.5% 62.5%
All other expenses 4.0% 4.8% 17.8% 18.5% 14.1%
Full cost components (estimated) info 2017 2018 2019 2020 2021
Total expenses (after depreciation) $471,681 $541,074 $565,981 $661,140 $917,433
One month of savings $39,273 $45,056 $47,131 $55,095 $76,453
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $510,954 $586,130 $613,112 $716,235 $993,886

Capital structure indicators

Liquidity info 2017 2018 2019 2020 2021
Months of cash 3.2 1.7 1.9 6.3 4.9
Months of cash and investments 3.2 1.7 1.9 6.3 4.9
Months of estimated liquid unrestricted net assets 3.2 1.7 1.9 6.2 4.9
Balance sheet composition info 2017 2018 2019 2020 2021
Cash $126,264 $77,568 $90,921 $345,203 $377,840
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $0 $0 $6,260
Gross land, buildings, equipment (LBE) $2,199 $2,199 $2,199 $0 $0
Accumulated depreciation (as a % of LBE) 36.9% 55.4% 73.9% 0.0% 0.0%
Liabilities (as a % of assets) 0.0% 0.0% 0.0% 0.4% 2.3%
Unrestricted net assets $0 $0 $0 $0 $0
Temporarily restricted net assets $0 $0 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets $127,651 $78,549 $91,496 $343,693 $375,401

Key data checks

Key data checks info 2017 2018 2019 2020 2021
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

President & COO

Leslie Loyd

Leslie's career has been focused on poverty reduction and ending hunger. She was on the founding committee of Universities Fighting World Hunger, trained leaders from around the world on best public health practice at the Southern Institute for Appropriate Technology, worked to eliminate clubfoot as a disability at miraclefeet, and has worked in West Africa for the United Nations' World Food Programme. Leslie attended Auburn University and received her Masters of Public Health at University of Alabama in Birmingham.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 10/03/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Tom Ricciardi


Term: 2022 - 2024

Bob Biggerstaff

Jamilla Pinder

Cone Health

Tom Ricarddi

88.5 WFDD

Delas Addison


David Lees

Jill Painter

Wells Fargo

Edwin Bass

Vicki Foust

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/3/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


No data

We do not display disability information for organizations with fewer than 15 staff.